The Prudential Insurance Company of America
The purpose of this rate filing is to provide updated rates for Prudential’s Critical Illness product. Rating changes include updated claim incidence rates to reflect a more conservative interpretation of the definition of "First Occurrence" in our filed certificate language. The certificate language has not changed, but we are now interpreting the definition of "First Occurrence" to refer to “the date the person is diagnosed with the Critical Illness for the first time after being a covered person”, rather than “the first time ever in the person’s lifetime”. This new interpretation is intended to be more beneficial to the policyholder and to lessen policyholder dissatisfaction. Other rating changes include a decrease to our Portability factor, and the addition of Pre-existing Conditions Exclusion factors and Lifetime Maximum Benefit factors.